Joe Tate - General Manager

Joe came to Peak's Motors, Inc. in 1985 when it was still a new car dealership. He began working in accounting and Finance and Insurance and as the company grew, he became Sales Manager. Joe has worked as General Manager for Peak's Motors, Inc. and Patrick Henry Chrysler Plymouth Dodge Buick since he took over in 1998.

In 2002 Joe was selected as the Roanoke District Quality Dealer for Virginia Independent Automobile Dealers Association (VIADA). Since then he has served as President of the Roanoke District for 2003 and 2004. Recently he was elected Treasurer on the Statewide level of VIADA for 2004-2005 and is now serving his 3rd consecutive term in that position. VIADA is an association of car dealers that has banded together in order to provide fair business practices for you, the consumer, as well as to better the overall public image of the car dealer.

Joe has served as State President for Virginia Independent Dealers Association. Joe was chosen as the Roanoke Regional Independent Quality Dealer in 2009 and he was selected as State Quality Dealer by Virginia Independent Automobile Association in 2009. He continues to serve as an advisor to the state association. He is currently serving his second 4 year term with the Motor Vehicle Dealer Board, having been appointed by three different Governors. He occasionally teaches the required Dealer Recertification courses for VIADA. He is a proud Grandfather of 3 boys and 1 girl.

Jessica 'Jessi' Comstock: Assistant General Manager

Jessi has been with the company since spring of 2014. She has been a sales person as well as the face of the office to our customers. She has a background in accounting as well as worked in finance previously.

You can also see her out on the lot selling cars with her knowledge of vehicles ever growing. She will be there to help you through every step in the purchase of the car and beyond.

Zachary 'Zach' Comstock: Service Manager

Zach began his love of cars at a very young age helping his dad in the garage working on his race cars. He worked in the cable industry for 11 years while turning wrenches on the side. In 2018 he left the cable business to follow his passion of cars.

He is very knowledgeable about vehicles and while he is the service manager he is also a salesman and can help you find the exactly what you are looking for.

Danielle Hawkins: Accounts Manager

Danielle started with us in the fall of 2017. Though you will mainly see her in the office helping customers and handling paperwork, she is also one of our sales people and will be happy to help you with your vehicle search.

Outside of working at Peaks Motors she is a proud mother of 3 active boys and owns her own photography business.