Peak's Motors, Inc. was originally built in 1949. At that time they carried Chrysler, Plymouth and GMC. GMC was dropped in 1963 and the dealership went strictly to the Chrysler franchises. The dealership was reconstituted in 1982. We were originally a Chrysler, Plymouth and Dodge dealer. In 1993 we obtained Jeep-Eagle. We sold the franchise in 1995 and became an independent dealer. We moved to Main Street in 1995 and have been in this location for over 10 years.
Joe Tate - General Manager
Joe came to Peak's Motors, Inc. in 1985 when it was still a new car
dealership. He began working in accounting and Finance and
Insurance and as the company grew, he became Sales Manager. Joe
has worked as General Manager for Peak's Motors, Inc. and Patrick Henry
Chrysler Plymouth Dodge Buick since he took over in 1998.
In 2002 Joe was selected as the Roanoke District Quality Dealer
for Virginia Independent Automobile Dealers Association (VIADA).
Since then he has served as President of the Roanoke District
for 2003 and 2004. Recently he was elected Treasurer on the
Statewide level of VIADA for 2004-2005 and is now serving his
3rd consecutive term in that position. VIADA is an association
of car dealers that has banded together in order to provide fair
business practices for you, the consumer, as well as to better
the overall public image of the car dealer.
Joe has served as State President for Virginia Independent
Dealers Association. Joe was chosen as the Roanoke Regional
Independent Quality Dealer in 2009 and he was selected as State
Quality Dealer by Virginia Independent Automobile Association in
2009. He continues to serve as an advisor to the state
association. He is currently serving his second 4 year term with
the Motor Vehicle Dealer Board, having been appointed by three
different Governors. He occasionally teaches the required Dealer
Recertification courses for VIADA. He is a proud Grandfather of
3 boys and 1 girl.
Jessica 'Jessi' Comstock: Assistant General Manager
Jessi has been with the company since spring of 2014. She has
been a sales person as well as the face of the office to our customers.
She has a background in accounting as well as worked in finance previously.
You can also see her out on the lot selling cars with her knowledge of
vehicles ever growing. She will be there to help you through every step
in the purchase of the car and beyond.
Zachary 'Zach' Comstock: Service Manager
Zach began his love of cars at a very young age helping his dad
in the garage working on his race cars. He worked in the cable industry
for 11 years while turning wrenches on the side. In 2018 he left the cable
business to follow his passion of cars.
He is very knowledgeable about vehicles and while he is the service manager
he is also a salesman and can help you find the exactly what you are looking for.
Danielle Hawkins: Accounts Manager
Danielle started with us in the fall of 2017. Though you will mainly see her
in the office helping customers and handling paperwork, she is also one of our
sales people and will be happy to help you with your vehicle search.
Outside of working at Peaks Motors she is a proud mother of 3 active boys and owns her own photography business.
